Energy drinks are pretty bad for your teeth. They create a low pH in the mouth (acidic), and they can have tons of sugar. Over time and with regular usage cavities can form. Also, the amount of caffeine in the drinks can lead to dependence (like any caffeinated product). I’m looking for a catchy slogan to use in a campaign to increase awareness of the effects energy drinks can have on teeth.

Here are some articles that discuss the details of slogan writing. Why certain slogans work and why some don’t. You will find these helpful in writing a new slogan.

A Look at Slogans – http://www.small-business-software.net/look-at-slogans.htm

Unique Selling Proposition – http://www.small-business-software.net/unique-selling-proposition.htm

Goodluck!